Innoluxe – What is it & Why should I opt for it?

Unlock the Secret to Your Dream Hair with INNOluxe

Are you tired of settling for lacklustre hair? Do you dream of flaunting a bold and confident style, knowing that your locks are not just stunning but outrageously healthy too? Look no further than INNOluxe, the revolutionary solution that can make your hair dreams a reality.

What sets INNOluxe apart is its ground breaking protein technology. It doesn’t just shield your hair during colouring sessions; it goes above and beyond by repairing and rejuvenating your strands from within. By fortifying the very structure of your hair, INNOluxe leaves it feeling thick, glossy, and brimming with vitality.

But how exactly does INNOluxe work its magic?

The Quick Breakdown:
INNOluxe harnesses cutting-edge protein technology to create a robust network of sulphur bonds within your hair. This process not only repairs but rebuilds your strands, leaving them soft, resilient, and exquisitely shiny.

The Detailed Explanation:
INNOluxe isn’t your run-of-the-mill hair product that merely provides a superficial fix. It’s grounded in revolutionary scientific principles that are reshaping the landscape of hair care as we know it. Let’s delve into the science behind this transformative product.

INNOluxe Hair Science 101:
Did you know that up to 91% of your hair is composed of protein? That’s right; your locks are predominantly made up of this essential nutrient. Within proteins lies an amino acid called cysteine, which plays a pivotal role in hair health. Think of amino acids as the building blocks and keratin (the primary protein in your hair) as the final structure.

Cysteine, comprising up to 25% of your hair’s natural keratin, contains a crucial sulphur atom. When two sulphur atoms come together, they form what’s known as a disulphide bond, effectively linking two proteins. This bond is what gives your hair its shape and strength.

However, processes like straightening, perming, or colouring can disrupt these bonds, weakening your hair in the process. Bleaching and high-lift tinting are particularly harsh on these bonds, challenging the very structure of your strands. Additionally, everyday activities like blow-drying or exposure to sunlight can further compromise the integrity of these bonds.

INNOluxe employs a range of ultra-low-weight proteins to reinforce these sulphur bonds, fortifying your hair and enhancing its resilience. With the introduction of Cystine in V2, INNOluxe takes it a step further, delivering unparalleled strength and flexibility by directly infusing complete disulphide bonds into the hair.

In essence, INNOluxe isn’t just about superficial beauty; it’s about nourishing your hair from the inside out, ensuring that it not only looks stunning but remains robust and healthy, no matter what styling adventures you embark on. So go ahead, unleash your creativity, and embrace the hair you’ve always desired with INNOluxe by your side.

DISCOVER THE COLOUR OF YOUR DREAMS

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£35.00